DSMtW - Philips
De Slimste Mens ter Wereld
Play4 is a popular Flemish TV channel known for its original and entertaining programmes. One of its biggest hits is De Slimste Mens ter Wereld, an immensely popular quiz show in which well-known Flemish and Dutch celebrities compete for the title of “smartest person”. With a mix of humour, suspense and surprising questions, the show attracts a large audience every season and has become a fixture in the Flemish television landscape.
For the new season of De Slimste Mens ter Wereld, Philips launched a campaign in collaboration with the show.
We designed smart POS materials for Philips, including packaging sleeves, floor stickers, posters, inset cards, wobblers and product displays. These materials were specially developed to support the campaign around their Airfryers and espresso machines, and to boost visibility in retail stores.
We also created 3D visualisations to ensure clear communication with the client.
Finaal product in de Mediamarkt
Er gaat niets boven het plezier van je eigen project in de winkelrekken zien! Ons werk voor Philips was daarop geen uitzondering. We hebben zelfs een paar foto’s genomen in de Mediamarkt om het resultaat vast te leggen.
