Surveal Pharma
Complete portfolio rebranding
Surveal Pharma develops and produces high quality food supplements. They came to us with the request to rebrand their full packaging line. We created a consistent and recognisable look, ensuring that every package clearly belongs to the same portfolio.
Concept phase
We started with several concepts to define the right visual direction together with the client. Once the first designs took shape, we created prototypes to assess the packaging in 3D as well. This allowed us to refine not only the design, but also the complete look and feel of the packaging.
To make the different possibilities tangible, we developed the prototypes using various production techniques and finishes. We experimented with elements such as silver finishing to give the packaging extra appeal and a more premium feel. This allowed us to realistically assess the impact of each technique before making the final choices.
Refining and extending the visual identity
Once the core design was approved, we rolled out the visual identity across the entire product range. Through the strategic use of colours, icons and a consistent layout, every package clearly belongs to the same family while maintaining its own distinct identity.
We also ensured a logical and well structured place for all mandatory information and instructions across multiple languages. Clear for consumers and ready for the market.
Brand guidelines
To safeguard the brand’s visual identity, we developed brand guidelines that set the direction for future designs. They define how colour, style and shape come together as one consistent whole. This gives us a solid foundation to expand the range smoothly in the future, with a result that always feels right.
Final result
The final result is a refined packaging line in which every product has a clear place within the same portfolio. The combination of consistent design, recognisable colours and clear information creates a professional look that reflects the premium character of Surveal Pharma.
At the same time, there is enough flexibility to give each supplement its own distinct identity, allowing the packaging to perform strongly both individually and as part of the wider range.
