Heinz

Strong brand, recognisable impact

Heinz is a brand that needs no introduction. With its iconic look and strong visual identity, it provides an ideal foundation for campaigns that are instantly recognisable. For this case, we translated that strength into tangible applications that stand out both in the streets and in-store.

From eye catching print to creative giveaways, each element was designed with a focus on simplicity, recognisability and impact. This results in a consistent brand experience that not only captures attention but also leaves a lasting impression.

Graphic Design

Branding & roll-out

Mustard POS

To give the launch of the new Heinz Mustard extra visibility, we developed and produced POS materials for in-store use. With discount coupons featuring strong visuals and eye catching wobblers, we ensured the promotion immediately captured attention and stood out on the shelf.

Mayonnaise POS

A strong and simple visual of the one and only Heinz Mayonnaise immediately captures attention. By placing a single recognisable product at the centre, the campaign communicates with clarity and impact. From in store displays, totems and posters to discount coupons in magazines and letterboxes, each element reinforces the same visual message and ensures maximum recognisability.

“Thank you for the beautiful work you deliver. It is very well appreciated!!”

Brand manager at Heinz

Mayonnaise print

With activating print, you can achieve a great deal. Posters, banners, shelf talkers and wobblers immediately draw attention and ensure your products stand out on the shelf. By using these visual elements strategically, you not only enhance the visibility of the promotion but also strengthen brand recognition across the entire category.

Heinz promotion

These promotional materials for Heinz demonstrate how versatile a campaign can be. With a mix of discount coupons, in store communication, posters and promotional materials, we created a strong visual line that keeps the brand recognisable and reinforces the impact of each promotion.

Fresh Heinz Tomato Ketchup

We developed a shelf stopper around Heinz’s new ketchup variant: Heinz First Harvest. This limited edition highlights the season’s first tomato harvest and places the focus on a pure, natural taste. It gives the product a fresh and authentic character, fully in line with the quality and recognisability of the brand.

Relax with Heinz

What could be better than relaxing in a Heinz Tomato Ketchup hammock. For this eye catching giveaway, we developed a hammock entirely in the recognisable style of Heinz Tomato Ketchup. A playful and original application that brings the brand to life in a surprising and tangible way.

On holiday with Heinz

For this campaign, we developed an eye catching giveaway: a Heinz Tomato Ketchup travel trolley. A playful and recognisable object that brings the brand to life in a surprising way.

By extending the iconic Heinz design into a functional product, we created a true eye catcher that not only stands out but also leaves a lasting impression. In this way, a simple giveaway becomes a tangible brand experience that goes beyond the moment itself.