PSV Fan Day

PSV x Philips Myshop

The physical Philips MyShop store in Eindhoven is located within the PSV stadium. During the PSV Fan Day, PSV supporters were granted exceptional access to the store at the discounted rates normally reserved for Philips ambassadors and employees.

To communicate this clearly, we designed vouchers and POS materials for use in and around the store.

Graphic Design

Fan Day vouchers

For the PSV Fan Day, we designed exclusive vouchers that granted supporters access to Philips MyShop. They clearly communicated the temporary purchasing rights, the store's location within the stadium, and the unique benefits of shopping at staff rates.

POS Window Stickers

On the windows at the entrance of the Philips Myshop store, we designed stickers inviting PSV fans to shop at the Philips employee store at discounted rates.