Meet Gio, our newest graphic design intern. Over the next 10 weeks, he will bring his creative skills from AP Hogeschool (Digital Design) to our office.
When Gio is not behind his screen designing, you will likely find him playing futsal. He plays in a team made up of current and former leaders of Scouts Vlierbeek. He is also a supporter of Oud-Heverlee Leuven and their mascot Lionel. He describes himself as unexpected, curious and slightly comedic, which promises a pleasant atmosphere on the work floor.
What specifically attracted you to the style of LX Concept?
“Working at a small-scale agency that serves large clients really appeals to me. For an internship especially, the dynamics of a close-knit team seem like the ideal environment to learn a lot. I am also personally drawn to LX Concept’s bold visual identity. What motivates me even more is that you do not only design digitally, but also bring projects to life physically. Thanks to my background in the scouts, I have developed a real hands-on mentality that fits perfectly here. I am therefore very curious about the inner workings of an agency like LX Concept and hope to further develop myself both graphically and professionally.”
The blueprint: the perfect designer? If you could create the perfect designer, which qualities from which designers would you choose?
“The perfect designer is a kind of creative ‘Frankenstein’. I would start with the playful typography of Vincent Connare, which teaches us that letters do not always have to be taken too seriously.”
Connare is the American type designer who became world famous as the creator of the iconic yet often debated font Comic Sans. Through his work at Microsoft, he demonstrated that typography should be approachable and suited to its context, rather than always strictly formal.
“For the identity, we look to the branding of Average Rob: that unique mix of humour, authenticity and a strong, unmistakable recognisability. To add a touch of magic to the whole, I would incorporate the absurd vision of Gaudí , who proved that organic shapes and imagination go hand in hand with design. And the cherry on top? That is the ability of Andrés Reisinger to work with the impossible, blurring the boundary between the digital and the physical world entirely.”
Reisinger is a pioneer in digital surrealism and became world famous for his 3D designs that explore the boundary between dream and reality. He is particularly known for his ability to translate virtual objects, such as his renowned Hortensia chair, into the physical world.
If you could take only one design programme to a desert island, which one would you choose and what would be the first thing you would create with it?
“I would take Blender with me and design a mega yacht. Now let’s hope I can find a 3D printer!”
Which fictional world, from a film, book or game, do you think has the worst visual identity and how would you improve it?
"Without a doubt: Avatar. It is almost a creative crime that a film with such a massive budget ends up with a logo in Papyrus; a standard typeface that was already on your computer when Windows 98 was still considered cool. Every time I see those subtitles, a graphic designer somewhere dies a little inside.
I would completely rethink the visual identity and create a logo that reflects the balance between the raw, organic nature and the futuristic technology of the humans. No more standard fonts, it is time for a visual identity that is as layered and unique as the world of Pandora itself.”
Favourite quote from Het Eiland (a popular Flemish TV series)?
“Lach maar, Lach de lach der dwazen!”
– Sammy Thange
Feeling inspired or have a question?
Don’t hesitate to send us a message
– we’re here to help!
If your life motto were a typeface, which one would it be and why does it suit you so well?
“Comic Sans, it does not always have to be so serious.”
Are you also interested in doing an internship in the graphic design sector, just like Gio?
Looking for an internship that stimulates, challenges, and nourishes your creativity?
