Buy more, save more campaign
Buy more, save more campaign
For Philips MyShop, we developed a campaign that actively encourages customers to combine more products while experiencing greater benefits. With Buy more, save more, saving becomes tangible, simple, and transparent. The more products you choose, the higher your discount.
Tri-fold brochure
Additionally, we designed a tri-fold brochure as a direct mailing. This literally landed on customers' doormats, bringing the campaign directly into their homes. Thanks to the folded structure, the discount mechanism was explained step by step, making the benefit feel logical and appealing. The printed matter invited further exploration and formed a strong bridge to the online environment.
Emailing
Alongside the physical print materials, a digital mailing also gave shape to the campaign. This mailing made the principle of stacking discounts immediately clear and actively encouraged customers to combine multiple products.
The mailing directed customers straight to the relevant pages in the webshop, thereby boosting conversion. Digitally and commercially strategic, with a focus on simplicity and action.
POS materials
In-store, the campaign was supported by eye-catching POS material. Hanging signs communicated the benefit at the exact moment of purchase.
5% discount on 2 products
10% discount on 3 products
15% discount from 4 products onwards
Through this clear and visual communication, the stacking principle became instantly understandable for shoppers. The POS material helped remove any hesitation and encouraged customers to add that extra product to their shopping basket.
