SMT Rental
The complete rental solution
SMT supplies high-quality machinery, vehicles and technologies for the construction, mining and industrial sectors. In addition to sales and service, they offer a flexible rental solution for temporary projects.
To strengthen and widely promote their rental operations, SMT turned to us. We developed and implemented a targeted rental campaign that not only increased visibility but also convinced potential clients of the benefits of SMT Rental.
Rental Brochure
To give clients a clear overview of all benefits and available machines, we designed a rental brochure that aligns seamlessly with SMT’s brand identity.
The brochure is designed in a tête-bêche format, meaning one side is in Dutch and, when flipped, the same information is available in French.
Functional and well-organised
Taking notes and adding extra documents has never been easier than with a ring binder and custom-designed tabs. We created tabs that match the rental brochure perfectly, allowing you to quickly flip through sections and easily insert extra papers and notes. Everything stays clear and easily accessible.
Truck Wrapping
To ensure the iconic yellow Volvo wheel loader perfectly matched the SMT style, we designed a custom wrap based on the technical drawings. Positioned at the company’s headquarters, the machine catches the eye and boosts SMT Rental’s visibility. This striking branding puts the rental service in the spotlight and creates a strong visual impact.
Verdere uitrol
BIG direct mailing
Sometimes you have to go big to stand out. For SMT Rental, we developed a striking A0 Direct Mailing under the motto: “Rent BIG”. This giant mailing immediately grabs attention upon arrival and communicates the strength of the rental offering at a glance, including all machine options and direct contact information. A physical statement that cannot simply be brushed aside.
Air fresheners
Branding you can smell. We literally added a fresh touch to the cabs of their machine fleet. We designed personalized air fresheners featuring unique illustrations for every type of machine: from robust excavators and powerful dumpers to agile site dumpers. A smart gadget that not only ensures a pleasant working environment, but also extends SMT's brand identity into the smallest details of the machine.
Personalized beer coasters
From the construction site to the canteen: branding works everywhere. For SMT Rental, we designed personalized beer coasters. A smart, accessible way to stay top-of-mind during informal moments.
Social Media
A campaign that lives on every platform. For SMT Rental, we developed a multi-purpose advertising package, perfectly tailored to the different machine categories. Whether it's dynamic videos, informative carousels, or powerful single post stills: every format is technically optimized for maximum visual impact. This way, we reach the right target audience with a consistent message, from LinkedIn timelines to Instagram stories.
Personalized flip-flops
Who says branding always has to be serious? A playful and comfortable gadget that perfectly taps into the human aspect of the construction sector. Whether it's after a long workday on-site or as a unique corporate gift: with these flip-flops, we ensure that SMT Rental leaves a strong impression even during informal moments.
