Philips OneUp Activation
Philips OneUp
For the launch of Philips OneUp we created a complete in store activation for the BeNeLux and DACH markets. From concept to production we brought the product innovation to life on the shop floor with stylish displays, informative flyers, hangtags and more.
From concept to floor
LX Concept translated the Philips brand identity into a clear and premium retail experience. We designed displays that not only stand out but are also practical across different retail environments. Thanks to the modular design we could easily adapt the units for various sizes and configurations.
From design to communication
Alongside the displays we also developed printed materials in the recognisable Philips OneUp style. Fresh, clear and visually strong, everything to reinforce the product innovation and to inform and inspire shoppers on the shop floor.
This included leaflets, posters, tent cards, wobblers, ads, roll up banners and hangtags.
A recognisable result
The result is a consistent and recognisable activation that positions Philips as an innovative leader in smart cleaning solutions. Philips OneUp not only secured a striking place on the shelves but also left a lasting impression on shoppers in the BeNeLux and DACH markets.
We like to believe that we were part of the great success of Philips OneUp. 🙂
