BEE&YOU Branding
From brand story to packaging
For BEE&YOU, we were given the opportunity to visually reshape a brand with a strong natural story. Their range revolves around natural bee products and wellness, and it was precisely this intrinsic strength that formed the foundation of our design. We developed a complete rebranding of the visual identity and extended this direction into the packaging, ensuring every touchpoint carries the same recognisable and consistent look.
Visual identity branding
Voor BEE&YOU namen we de volledige huisstijl voor onze rekening en ontwikkelden we een nieuwe visuele identiteit die tot in de details klopt.
Following thorough market research, we set to work on the rebranding of BEE&YOU.
From logo and brand elements to typography, mascot, core colours, graphic elements, icons and packaging, every component was given a considered place within the whole. This resulted in comprehensive brand guidelines that provide a clear and complete framework for a consistent brand identity.
Packaging
To make the brand guidelines tangible in practice, we developed a series of packaging designs fully aligned with the new visual direction. In addition, we created 3D mockups and videos to bring the designs to life in a realistic way. This also made it clear how details such as gold foil enhance the packaging with a more premium look. In this way, the client gains a clear and realistic view of the final result without immediately incurring high production costs.
