Standing still is moving backwards, especially in the world of design and print. That is why we headed to the Visualize Expo in Gorinchem: the event to spot the latest innovations. Our goal? To return with fresh ideas to position your brand even stronger in the market.
Why we scout trends for you
As an entrepreneur or marketer, you want to stand out. You are looking for that one unique touch that your competitors don't have. That is exactly why we set out. We don't just look at what is ‘beautiful’, but especially at what works. We discovered three trends that we can apply directly to your next project.
“It was great to see so much creativity and innovation in one place. The atmosphere was incredibly inspiring and energetic.”
Karolien
Neon print: for campaigns you can't miss
Are you looking for a way to really pop off the wall (or the paper)? Then Neon print is for you. During the expo, this technique immediately caught our eye due to the intense, powerful colors that are impossible with standard printing.
Paul was immediately enthusiastic about the applications:
“Neon print is ideal if you want your campaign to truly stand out. The colors are so intense that you can't miss them. Perfect for visuals that need to make a statement.”
Haptic print: tangible luxury
In a world that is becoming increasingly digital, physical experience makes the difference. We were introduced to haptic print, a technique that adds tactile textures (such as relief and structure) to print. Think of packaging that feels like rough wood, or a display with a luxurious, tactile finish. It immediately gives your product a premium look that customers literally want to touch.
Milled felt: warmth in sleek design
For those seeking atmosphere in a business environment, there is milled felt. Brian was impressed by this surprising material that combines warmth with a sleek, modern look.
It really adds something special. It is soft, yet looks very modern at the same time. We will definitely suggest this material more often for unique exhibition stands or interior projects.
“We truly felt immersed in a world of visual possibilities. The trade fair not only offered inspiration, but also practical insights that we can apply immediately.”
Warre
Do you want to apply these new techniques
in your next campaign, exhibition stand, or packaging?
We have the inspiration and the knowledge in-house.
Challenge us and let’s create something unique together.
Lets get inspired!
Curious to see these techniques in action?
Be sure to check out our aftermovie on Instagram!
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👀 Zooming in, learning and getting inspired. Our designers visited a trade fair and returned with tons of fresh insights and ideas. Ready to design even bolder.
