Grafisch design archieven - LX Concept

BEE&YOU Branding

Paul — Tue, 24 Mar 2026 08:13:28 +0000

BEE&YOU Branding

From brand story to packaging

For BEE&YOU, we were given the opportunity to visually reshape a brand with a strong natural story. Their range revolves around natural bee products and wellness, and it was precisely this intrinsic strength that formed the foundation of our design. We developed a complete rebranding of the visual identity and extended this direction into the packaging, ensuring every touchpoint carries the same recognisable and consistent look.

Graphic Design

Branding

Packaging

Visual identity branding

For BEE&YOU, we took full ownership of the visual identity and developed a new visual language that is consistent down to the smallest detail.

Following thorough market research, we set to work on the rebranding of BEE&YOU.

From logo and brand elements to typography, mascot, core colours, graphic elements, icons and packaging, every component was given a considered place within the whole. This resulted in comprehensive brand guidelines that provide a clear and complete framework for a consistent brand identity.

Packaging

To make the brand guidelines tangible in practice, we developed a series of packaging designs fully aligned with the new visual direction. In addition, we created 3D mockups and videos to bring the designs to life in a realistic way. This also made it clear how details such as gold foil enhance the packaging with a more premium look. In this way, the client gains a clear and realistic view of the final result without immediately incurring high production costs.

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Heinz

Paul — Fri, 20 Mar 2026 08:07:44 +0000

Heinz

Strong brand, recognisable impact

Heinz is a brand that needs no introduction. With its iconic look and strong visual identity, it provides an ideal foundation for campaigns that are instantly recognisable. For this case, we translated that strength into tangible applications that stand out both in the streets and in-store.

From eye catching print to creative giveaways, each element was designed with a focus on simplicity, recognisability and impact. This results in a consistent brand experience that not only captures attention but also leaves a lasting impression.

Graphic Design

Branding & roll-out

Mustard POS

To give the launch of the new Heinz Mustard extra visibility, we developed and produced POS materials for in-store use. With discount coupons featuring strong visuals and eye catching wobblers, we ensured the promotion immediately captured attention and stood out on the shelf.

Mayonnaise POS

A strong and simple visual of the one and only Heinz Mayonnaise immediately captures attention. By placing a single recognisable product at the centre, the campaign communicates with clarity and impact. From in store displays, totems and posters to discount coupons in magazines and letterboxes, each element reinforces the same visual message and ensures maximum recognisability.

“Thank you for the beautiful work you deliver. It is very well appreciated!!”

Brand manager at Heinz

Mayonnaise print

With activating print, you can achieve a great deal. Posters, banners, shelf talkers and wobblers immediately draw attention and ensure your products stand out on the shelf. By using these visual elements strategically, you not only enhance the visibility of the promotion but also strengthen brand recognition across the entire category.

Heinz promotion

These promotional materials for Heinz demonstrate how versatile a campaign can be. With a mix of discount coupons, in store communication, posters and promotional materials, we created a strong visual line that keeps the brand recognisable and reinforces the impact of each promotion.

Fresh Heinz Tomato Ketchup

We developed a shelf stopper around Heinz’s new ketchup variant: Heinz First Harvest. This limited edition highlights the season’s first tomato harvest and places the focus on a pure, natural taste. It gives the product a fresh and authentic character, fully in line with the quality and recognisability of the brand.

Relax with Heinz

What could be better than relaxing in a Heinz Tomato Ketchup hammock. For this eye catching giveaway, we developed a hammock entirely in the recognisable style of Heinz Tomato Ketchup. A playful and original application that brings the brand to life in a surprising and tangible way.

On holiday with Heinz

For this campaign, we developed an eye catching giveaway: a Heinz Tomato Ketchup travel trolley. A playful and recognisable object that brings the brand to life in a surprising way.

By extending the iconic Heinz design into a functional product, we created a true eye catcher that not only stands out but also leaves a lasting impression. In this way, a simple giveaway becomes a tangible brand experience that goes beyond the moment itself.

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SMT Rental

Paul — Wed, 11 Mar 2026 15:48:14 +0000

SMT Rental

The complete rental solution

SMT supplies high-quality machinery, vehicles and technologies for the construction, mining and industrial sectors. In addition to sales and service, they offer a flexible rental solution for temporary projects.

To strengthen and widely promote their rental operations, SMT turned to us. We developed and implemented a targeted rental campaign that not only increased visibility but also convinced potential clients of the benefits of SMT Rental.

Graphic Design

Branding

Campaign & strategy

Rental Brochure

To give clients a clear overview of all benefits and available machines, we designed a rental brochure that aligns seamlessly with SMT’s brand identity.

The brochure is designed in a tête-bêche format, meaning one side is in Dutch and, when flipped, the same information is available in French.

Tête-bêche

Rental Brochure

Functional and well-organised

Taking notes and adding extra documents has never been easier than with a ring binder and custom-designed tabs. We created tabs that match the rental brochure perfectly, allowing you to quickly flip through sections and easily insert extra papers and notes. Everything stays clear and easily accessible.

Tabladen

Campagne Map

Truck Wrapping

To ensure the iconic yellow Volvo wheel loader perfectly matched the SMT style, we designed a custom wrap based on the technical drawings. Positioned at the company’s headquarters, the machine catches the eye and boosts SMT Rental’s visibility. This striking branding puts the rental service in the spotlight and creates a strong visual impact.

Verdere uitrol

BIG direct mailing

Sometimes you have to go big to stand out. For SMT Rental, we developed a striking A0 Direct Mailing under the motto: “Rent BIG”. This giant mailing immediately grabs attention upon arrival and communicates the strength of the rental offering at a glance, including all machine options and direct contact information. A physical statement that cannot simply be brushed aside.

Air fresheners

Branding you can smell. We literally added a fresh touch to the cabs of their machine fleet. We designed personalized air fresheners featuring unique illustrations for every type of machine: from robust excavators and powerful dumpers to agile site dumpers. A smart gadget that not only ensures a pleasant working environment, but also extends SMT's brand identity into the smallest details of the machine.

Personalized beer coasters

From the construction site to the canteen: branding works everywhere. For SMT Rental, we designed personalized beer coasters. A smart, accessible way to stay top-of-mind during informal moments.

Social Media

A campaign that lives on every platform. For SMT Rental, we developed a multi-purpose advertising package, perfectly tailored to the different machine categories. Whether it's dynamic videos, informative carousels, or powerful single post stills: every format is technically optimized for maximum visual impact. This way, we reach the right target audience with a consistent message, from LinkedIn timelines to Instagram stories.

Personalized flip-flops

Who says branding always has to be serious? A playful and comfortable gadget that perfectly taps into the human aspect of the construction sector. Whether it's after a long workday on-site or as a unique corporate gift: with these flip-flops, we ensure that SMT Rental leaves a strong impression even during informal moments.

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Wevok – Volleybal Textiel

Paul — Tue, 10 Mar 2026 08:33:03 +0000

Wevok Volleyball Apparel

Always welcome at Wevok

For Wevok Volleyball from Sint Joris Weert we designed and produced sports shirts that bring together team identity and sponsor visibility. The result is high quality sportswear that is comfortable, durable and gives the team a strong and recognisable presence on the court.

Branding

Clothing & textile

Eye catching shirts for the entire team

For Wevok Volleyball from Sint Joris Weert we created sportswear that strengthens the team’s identity. We gave all sponsors a clear and well considered place in the design so that each shirt forms a strong and balanced whole.

We deliberately chose high quality sportswear that combines comfort and durability. This gives the team not only a sporty look but also shirts that are suitable for intensive use.

Motivated athletes

The result is a team that looks strong and recognisable as a whole on the court. The shirts bring players and sponsors together in one clear and well considered appearance.

With motivated athletes who give their all for their team, the design truly comes into its own. The enthusiasm on the court and the look of the shirts reinforce each other and complete the sporting picture.

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Accessory Summit

Paul — Wed, 31 Dec 2025 10:51:10 +0000

Accessory Summit

For the inaugural edition of A&C Systems' Accessory Summit, we translated their brand and offering into a clear, comprehensive on-site experience. A&C Systems is an international distributor of consumer electronics accessories, bringing brands and retailers together across diverse categories. Through signage, print materials, and exhibition displays, we provided structure, brand recognition, and a consistent look throughout the event.

Graphic Design

Branding

Banners

For the A&C Accessory Summit, we produced vertical textile banners with pole pockets that gave the exhibition space structure and brand recognition. Each banner indicated a specific category with a clear title and product visual, fully aligned with the A&C branding. This made Mobility, Photo and Video, Domestic Appliances, Entertainment, and Telecom Devices and Wearables visible at a glance, allowing visitors to navigate the event smoothly.

Roll-up banners

These roll-up banners showcase SINOX at a single glance, using lifestyle imagery and product visuals that immediately place the accessories in context. Calm, recognizable, and highly legible from a distance.

Beach flags

These beach flags were positioned at the entrance of the Accessory Summit, hosted by A&C Systems, making the event instantly recognizable from a distance. They caught the eye from the street and provided visitors with a clear visual cue towards the entrance.

Photo wall

To capture photos during the event and share them online, we developed a photowall featuring the event name, the A&C logo, and the logos of all partners with an exhibition stand. This provided a recognizable setting where visitors could take fun photos.

Signage

At each stand, an informational board provided a clear explanation of the brand, complemented by a matching QR code that easily directed visitors to additional information. The boards were fully developed in the recognizable A&C Systems style and produced using Re-board®, a lightweight yet sturdy material that is perfect for an exhibition environment.

Brochures

Upon arrival, you receive a brochure containing all the practical information about the event and a clear overview of what to expect throughout the day. Additionally, each attending partner is featured with their own spread in the brochure, highlighting brand information and the key details of their offering. This ensures everything is bundled into a single document, making it easy to refer back to the right information during the event.

Tote bags

Tote bags to carry flyers, goodies, and new insights, fully aligned with the branding of the event and A&C Systems.

The complete picture

Reactions

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PSV Fandag

Paul — Tue, 30 Dec 2025 10:48:33 +0000

PSV Fan Day

PSV x Philips Myshop

The physical Philips MyShop store in Eindhoven is located within the PSV stadium. During the PSV Fan Day, PSV supporters were granted exceptional access to the store at the discounted rates normally reserved for Philips ambassadors and employees.

To communicate this clearly, we designed vouchers and POS materials for use in and around the store.

Graphic Design

Fan Day vouchers

For the PSV Fan Day, we designed exclusive vouchers that granted supporters access to Philips MyShop. They clearly communicated the temporary purchasing rights, the store's location within the stadium, and the unique benefits of shopping at staff rates.

POS Window Stickers

On the windows at the entrance of the Philips Myshop store, we designed stickers inviting PSV fans to shop at the Philips employee store at discounted rates.

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Feline Medicine Congress

Paul — Thu, 27 Nov 2025 09:15:25 +0000

Feline Medicine Congress

AniCura Feline Medicine Congres

On 9 November 2025, the fifth edition of the Feline Medicine Congress took place, a day fully built around inspiring and practical sessions for feline focused experts. The programme consisted of two separate streams: one for veterinarians and one for nurses and technicians.

For this congress, we at LX Concept took care of the design of the programme booklet, the stamp card, name badges and posters. The result was a visually strong and coherent whole that supported the content perfectly. In a pleasant venue and surrounded by a truly feline-focused community, it became a congress full of value, engaging insights and a recognisable visual identity.

Graphic Design

Branding

Everything in place for a seamless event

In addition, we created A1 and A2 posters featuring the same 3D floor plan and programme, ensuring visitors could easily find their way at all times.

Program booklet

Posters

Identity down to the last detail

With recognisability as a key focus, we designed distinct name badges for AniCura. Thanks to the different designs, visitors could immediately tell who was a speaker, guest, sponsor or organiser. The badges were attached to lanyards, which also held a stamp card. Attendees collected stamps using a custom-made stamp shaped like AniCura’s cat-eye symbol – a subtle yet recognisable element that completed the visual identity.

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Bonduelle Horeca Expo Gent

Paul — Tue, 18 Nov 2025 11:46:28 +0000

Bonduelle Horeca Expo Gent

Food Service

Bonduelle Food Service is a leading supplier of high-quality vegetables and plant-based products for the foodservice industry. The company offers a wide range of frozen, canned, and fresh vegetables, with a focus on quality and sustainability. Bonduelle supports horeca entrepreneurs with innovative solutions and practical recipes, enabling them to prepare healthy and delicious dishes using their products.

Graphic Design

Event booths

3D Design

Horeca Expo Gent

Horeca Expo Ghent is the largest trade fair in Belgium for horeca and catering professionals, where exhibitors showcase their latest products and innovations, complemented by workshops and demonstrations.

We designed these event booths in their entirety, paying attention to every detail, from the 3D models to the visual elements. Our design is not only modern but also timeless, making it ideal for various events and exhibitions. We ensured that the booth has a strong presence while offering functionality, providing an optimal experience for both the exhibitor and the visitors.

For Bonduelle, we have been designing the event booths for Horeca Expo Ghent for several years. For example, we have created event booths in 2022, 2023, 2024 and 2025.

Horeca Expo Gent 2022

During Horeca Expo Ghent 2022, we designed and assembled the entire event booth for Bonduelle Foodservice on-site in Ghent. In addition to designing and assembling the booth, we also created 3D visuals, pancartes, forex signs, and other visual elements.

The result was an impressive and carefully crafted event booth that certainly caught attention.

Assembly

Final result

Horeca Expo Gent 2023

During Horeca Expo Ghent 2023, we had the privilege of designing the entire event booth for Bonduelle Foodservice according to their new branding. Every detail was carefully aligned to perfectly showcase the refreshed look and make a professional, appealing impression on the visitors.

We created 3D technical drawings and visuals, as well as visual elements for the walls, such as forex panels and stickers. We also assembled the event booth on-site, of course.

Together, this resulted in yet another beautiful event booth!

Final result

Horeca Expo Gent 2024

At the Horeca Expo in Ghent, we were able to accomplish more for Bonduelle than in previous years. This year, we were not only responsible for the full design of the event booth and the visual elements, but we also took care of the invitations and placemats.

Extra materials

Final result

Horeca Expo Gent 2025

At Horeca Expo 2025 in Ghent we took things a step further for Bonduelle. This year we not only handled the complete design of the stand and all visual elements, but also took on the challenge of creating a corner stand. We also developed the menu and designed the placemats, bringing everything together into one cohesive visual whole.

Final result

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Philips OneUp

Paul — Wed, 05 Nov 2025 10:39:41 +0000

Philips OneUp Activation

Philips OneUp

For the launch of Philips OneUp we created a complete in store activation for the BeNeLux and DACH markets. From concept to production we brought the product innovation to life on the shop floor with stylish displays, informative flyers, hangtags and more.

From concept to floor

We translated the Philips brand identity into a clear and premium retail experience. We designed displays that not only stand out but are also practical across different retail environments. Thanks to the modular design we could easily adapt the units for various sizes and configurations.

From design to communication

Alongside the displays we also developed printed materials in the recognisable Philips OneUp style. Fresh, clear and visually strong, everything to reinforce the product innovation and to inform and inspire shoppers on the shop floor.
This included leaflets, posters, tent cards, wobblers, ads, roll up banners and hangtags.

Tent cards OneUp

Leaflets

A recognisable result

The result is a consistent and recognisable activation that positions Philips as an innovative leader in smart cleaning solutions. Philips OneUp not only secured a striking place on the shelves but also left a lasting impression on shoppers in the BeNeLux and DACH markets.

We like to believe that we were part of the great success of Philips OneUp. 🙂

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AniCura Congres

Paul — Mon, 18 Aug 2025 11:51:09 +0000

AniCura Congress

On March 29, 2025, AniCura will bring together around 500 veterinary professionals for an inspiring day at the Van der Valk Hotel in Eindhoven. For this special event, LX Concept designed the program booklet, stamp card, name badges and posters.

The result? A visually strong whole that perfectly supports the content. With leading speakers, interactive sessions and plenty of networking opportunities, the day promises valuable insights wrapped in a recognisable visual identity.

Graphic Design

Branding

Everything in place for a seamless event

For the AniCura congress, we designed a clear and practical program booklet that every attendee received upon arrival. From the scientific schedule and venue map to practical info, sponsors and a referral form – everything was neatly brought together in one handy guide. On-site, we also provided large A1 and A2 posters featuring the program and room layout to help visitors easily find their way.

Program booklet

A2 Posters

Identity down to the last detail

Anicura Badges

Linkedin posts

Instagram posts

Instagram and Youtube posts

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