Branding & roll-out archieven - LX Concept

Surveal Pharma

Paul — Tue, 14 Jul 2026 12:23:04 +0000

Surveal Pharma

Complete portfolio rebranding

Surveal Pharma develops and produces high quality food supplements. They came to us with the request to rebrand their full packaging line. We created a consistent and recognisable look, ensuring that every package clearly belongs to the same portfolio.

Graphic Design

Branding

Packaging

Concept phase

We started with several concepts to define the right visual direction together with the client. Once the first designs took shape, we created prototypes to assess the packaging in 3D as well. This allowed us to refine not only the design, but also the complete look and feel of the packaging.

To make the different possibilities tangible, we developed the prototypes using various production techniques and finishes. We experimented with elements such as silver finishing to give the packaging extra appeal and a more premium feel. This allowed us to realistically assess the impact of each technique before making the final choices.

Refining and extending the visual identity

Once the core design was approved, we rolled out the visual identity across the entire product range. Through the strategic use of colours, icons and a consistent layout, every package clearly belongs to the same family while maintaining its own distinct identity.

We also ensured a logical and well structured place for all mandatory information and instructions across multiple languages. Clear for consumers and ready for the market.

Brand guidelines

To safeguard the brand’s visual identity, we developed brand guidelines that set the direction for future designs. They define how colour, style and shape come together as one consistent whole. This gives us a solid foundation to expand the range smoothly in the future, with a result that always feels right.

Final result

The final result is a refined packaging line in which every product has a clear place within the same portfolio. The combination of consistent design, recognisable colours and clear information creates a professional look that reflects the premium character of Surveal Pharma.

At the same time, there is enough flexibility to give each supplement its own distinct identity, allowing the packaging to perform strongly both individually and as part of the wider range.

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Het bericht Surveal Pharma verscheen eerst op LX Concept.

De kracht van de sleeve: maximale flexibiliteit voor jouw verpakking

Gio De Backere — Mon, 08 Jun 2026 07:17:19 +0000

We believe packaging is more than just the outer layer of a product. It is the visible identity of your brand and plays an important role in how your product is perceived.

In a fast evolving market, efficiency is no longer a luxury but a necessity. You want to be able to adapt flexibly without redesigning your entire packaging. That is where the sleeve, or wrap, comes in.

A sleeve acts as the outer layer of a neutral base packaging and instantly gives it its own distinct look.

Why are more and more brands choosing sleeves as a packaging solution? We have listed the key advantages clearly for you below.

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Flexibility in an instant

Maintaining large stocks of preprinted boxes is risky in a fast changing market; a change in your design can instantly make your entire stock unusable.

By working with an unprinted base packaging and custom sleeves, you can reduce waste and keep your stock manageable. You only produce what you need, when you need it. This lowers storage costs while maintaining maximum flexibility.

Sustainable and cost efficient

Large stocks of preprinted boxes also take up valuable warehouse space and often result in unnecessary write offs. With an unprinted base packaging and custom sleeves, you can work more flexibly while avoiding unnecessary waste.

You only produce what you need at that moment: the outer layer of your packaging. This not only helps you reduce storage costs, but also gives you more control over your stock and packaging materials.

Space for your story

A sleeve gives you extra space to showcase your brand story. Because the wrap surrounds the entire product, it creates room for branding, mandatory information and additional visual impact.

This allows you to turn your packaging into a stronger overall experience that communicates more and stands out better. The result is a refined and premium unboxing experience, without making the production process unnecessarily complex.

Speed to market

In our studio, we see how important speed is to stay relevant. Time to market plays a major role in that. With sleeves, you can adapt quickly without having to redesign your entire packaging.

Does the design need an update, or do you want to respond to a current trend? A new sleeve is all it takes to make your product feel completely up to date again.

Why choose LX Concept?

Wij stoppen niet bij het ontwerp. Ook bij sleeves zorgen we voor een aanpak die helder is en je volledig ontzorgt:

Imagine: We denken strategisch mee over hoe een sleeve past binnen jouw product en merkpositionering.
Create: Onze studio vertaalt je huisstijl naar een doordacht en technisch haalbaar sleeve ontwerp dat opvalt in het schap.
Produce: Wij verzorgen de volledige realisatie, van eerste drukproef tot een vlotte levering.

Een sleeve is nooit zomaar een extra laag rond je verpakking. Wanneer ze strategisch wordt ingezet, versterkt ze je merk, verhoogt ze je flexibiliteit en maakt ze het verschil op het moment dat je product gekozen wordt.

Create impact together?

At LX Concept, we look beyond the design of your packaging alone. We also consider technical feasibility, ease of use and shelf impact. This ensures your packaging not only looks right, but also works in production and presentation.

Curious whether a sleeve solution would fit within your product range? We would be happy to think along with you.

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Het bericht De kracht van de sleeve: maximale flexibiliteit voor jouw verpakking verscheen eerst op LX Concept.

BEE&YOU Branding

Paul — Tue, 24 Mar 2026 08:13:28 +0000

BEE&YOU Branding

From brand story to packaging

For BEE&YOU, we were given the opportunity to visually reshape a brand with a strong natural story. Their range revolves around natural bee products and wellness, and it was precisely this intrinsic strength that formed the foundation of our design. We developed a complete rebranding of the visual identity and extended this direction into the packaging, ensuring every touchpoint carries the same recognisable and consistent look.

Graphic Design

Branding

Packaging

Visual identity branding

For BEE&YOU, we took full ownership of the visual identity and developed a new visual language that is consistent down to the smallest detail.

Following thorough market research, we set to work on the rebranding of BEE&YOU.

From logo and brand elements to typography, mascot, core colours, graphic elements, icons and packaging, every component was given a considered place within the whole. This resulted in comprehensive brand guidelines that provide a clear and complete framework for a consistent brand identity.

Packaging

To make the brand guidelines tangible in practice, we developed a series of packaging designs fully aligned with the new visual direction. In addition, we created 3D mockups and videos to bring the designs to life in a realistic way. This also made it clear how details such as gold foil enhance the packaging with a more premium look. In this way, the client gains a clear and realistic view of the final result without immediately incurring high production costs.

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Het bericht BEE&YOU Branding verscheen eerst op LX Concept.

Heinz

Paul — Fri, 20 Mar 2026 08:07:44 +0000

Heinz

Strong brand, recognisable impact

Heinz is a brand that needs no introduction. With its iconic look and strong visual identity, it provides an ideal foundation for campaigns that are instantly recognisable. For this case, we translated that strength into tangible applications that stand out both in the streets and in-store.

From eye catching print to creative giveaways, each element was designed with a focus on simplicity, recognisability and impact. This results in a consistent brand experience that not only captures attention but also leaves a lasting impression.

Graphic Design

Branding & roll-out

Mustard POS

To give the launch of the new Heinz Mustard extra visibility, we developed and produced POS materials for in-store use. With discount coupons featuring strong visuals and eye catching wobblers, we ensured the promotion immediately captured attention and stood out on the shelf.

Mayonnaise POS

A strong and simple visual of the one and only Heinz Mayonnaise immediately captures attention. By placing a single recognisable product at the centre, the campaign communicates with clarity and impact. From in store displays, totems and posters to discount coupons in magazines and letterboxes, each element reinforces the same visual message and ensures maximum recognisability.

“Thank you for the beautiful work you deliver. It is very well appreciated!!”

Brand manager at Heinz

Mayonnaise print

With activating print, you can achieve a great deal. Posters, banners, shelf talkers and wobblers immediately draw attention and ensure your products stand out on the shelf. By using these visual elements strategically, you not only enhance the visibility of the promotion but also strengthen brand recognition across the entire category.

Heinz promotion

These promotional materials for Heinz demonstrate how versatile a campaign can be. With a mix of discount coupons, in store communication, posters and promotional materials, we created a strong visual line that keeps the brand recognisable and reinforces the impact of each promotion.

Fresh Heinz Tomato Ketchup

We developed a shelf stopper around Heinz’s new ketchup variant: Heinz First Harvest. This limited edition highlights the season’s first tomato harvest and places the focus on a pure, natural taste. It gives the product a fresh and authentic character, fully in line with the quality and recognisability of the brand.

Relax with Heinz

What could be better than relaxing in a Heinz Tomato Ketchup hammock. For this eye catching giveaway, we developed a hammock entirely in the recognisable style of Heinz Tomato Ketchup. A playful and original application that brings the brand to life in a surprising and tangible way.

On holiday with Heinz

For this campaign, we developed an eye catching giveaway: a Heinz Tomato Ketchup travel trolley. A playful and recognisable object that brings the brand to life in a surprising way.

By extending the iconic Heinz design into a functional product, we created a true eye catcher that not only stands out but also leaves a lasting impression. In this way, a simple giveaway becomes a tangible brand experience that goes beyond the moment itself.

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Het bericht Heinz verscheen eerst op LX Concept.

SMT Rental

Paul — Wed, 11 Mar 2026 15:48:14 +0000

SMT Rental

The complete rental solution

SMT supplies high-quality machinery, vehicles and technologies for the construction, mining and industrial sectors. In addition to sales and service, they offer a flexible rental solution for temporary projects.

To strengthen and widely promote their rental operations, SMT turned to us. We developed and implemented a targeted rental campaign that not only increased visibility but also convinced potential clients of the benefits of SMT Rental.

Graphic Design

Branding

Campaign & strategy

Rental Brochure

To give clients a clear overview of all benefits and available machines, we designed a rental brochure that aligns seamlessly with SMT’s brand identity.

The brochure is designed in a tête-bêche format, meaning one side is in Dutch and, when flipped, the same information is available in French.

Tête-bêche

Rental Brochure

Functional and well-organised

Taking notes and adding extra documents has never been easier than with a ring binder and custom-designed tabs. We created tabs that match the rental brochure perfectly, allowing you to quickly flip through sections and easily insert extra papers and notes. Everything stays clear and easily accessible.

Tabladen

Campagne Map

Truck Wrapping

To ensure the iconic yellow Volvo wheel loader perfectly matched the SMT style, we designed a custom wrap based on the technical drawings. Positioned at the company’s headquarters, the machine catches the eye and boosts SMT Rental’s visibility. This striking branding puts the rental service in the spotlight and creates a strong visual impact.

Verdere uitrol

BIG direct mailing

Sometimes you have to go big to stand out. For SMT Rental, we developed a striking A0 Direct Mailing under the motto: “Rent BIG”. This giant mailing immediately grabs attention upon arrival and communicates the strength of the rental offering at a glance, including all machine options and direct contact information. A physical statement that cannot simply be brushed aside.

Air fresheners

Branding you can smell. We literally added a fresh touch to the cabs of their machine fleet. We designed personalized air fresheners featuring unique illustrations for every type of machine: from robust excavators and powerful dumpers to agile site dumpers. A smart gadget that not only ensures a pleasant working environment, but also extends SMT's brand identity into the smallest details of the machine.

Personalized beer coasters

From the construction site to the canteen: branding works everywhere. For SMT Rental, we designed personalized beer coasters. A smart, accessible way to stay top-of-mind during informal moments.

Social Media

A campaign that lives on every platform. For SMT Rental, we developed a multi-purpose advertising package, perfectly tailored to the different machine categories. Whether it's dynamic videos, informative carousels, or powerful single post stills: every format is technically optimized for maximum visual impact. This way, we reach the right target audience with a consistent message, from LinkedIn timelines to Instagram stories.

Personalized flip-flops

Who says branding always has to be serious? A playful and comfortable gadget that perfectly taps into the human aspect of the construction sector. Whether it's after a long workday on-site or as a unique corporate gift: with these flip-flops, we ensure that SMT Rental leaves a strong impression even during informal moments.

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Het bericht SMT Rental verscheen eerst op LX Concept.

Bonduelle Roasted

Paul — Mon, 29 Dec 2025 12:49:36 +0000

Bonduelle Roasted

Roasted to perfection

The Roasted range brings together deep flavors and a characterful touch in a single assortment. By carefully roasting vegetables, a rich texture and full-bodied flavor are created that provide instant inspiration. Ideal for quick preparations, creative combinations, and dishes that stand out at any time.

Graphic Design

Branding

Roasted to perfection

Informational flyers and stickers were produced for the launch of the Roasted range.

Recipe booklet

Just like with the other inspiration campaigns, a recipe booklet was developed for the Roasted range to bring the assortment to life. Inside, you will find inspiring recipes, clear applications, and concrete combinations that demonstrate how easily these products can be used in various dishes.

Roasted animations

For this campaign, we developed an animation in four languages: Dutch, French, English, and Swedish.
In the animation, we highlight the new range using concrete examples.

Dutch

French

English

Swedish

Exhibition walls

With roll-ups and exhibition walls, the Roasted range gains a strong visual presence on the trade show floor. They ensure brand recognition from a distance, support the story of the assortment, and smoothly attract visitors to the stand. In doing so, they enhance the overall experience and make the message instantly clear.

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Het bericht Bonduelle Roasted verscheen eerst op LX Concept.

Littler Belgium

Paul — Fri, 20 Jun 2025 08:37:55 +0000

Littler Belgium

Helping your business thrive

Littler is an independent Belgian law firm focusing solely on Labor and Employment Law. They advise employers in both the private and public sector on all legal aspects of human resources.

As part of Littler, the world’s largest employment law practice, they combine local expertise with an international network.

For the new office in Belgium, we provided various media, including signage, printed materials, video and animation and custom-made gadgets.

Littler

Littler underwent a name change and moved to a new office. From now on, they are part of the world’s largest employment law practice, under the name Littler Belgium.

A transition in which we were involved from start to finish, helping to build a strong, visual and recognisable story. We approached this in several phases.

Signage

Launch

Extra's

Littler Signage

For the new Littler Belgium office, we handled the entire signage process — from design and production to on-site installation. We installed the wall signage ourselves, complemented by lettering in the form of wall stickers. On the glass entrance door, we applied frosted glass stickers in the shape of their logo.

By handling everything in-house, we ensure a flawless finish and a visual result that seamlessly fits the office environment.

Result

The end result is a professional whole that stylishly aligns the office with the brand identity.

Emailing

For the launch of Littler Belgium, we designed a mailing to communicate their presence on the Belgian market to clients and partners. Naturally, it was fully in line with Littler’s branding, both in design and tone of voice.

The mailing also included a video with animation to present Littler’s message in an accessible and visual way. This way, their story was not only told, but powerfully brought to life.

Video

As part of the rebranding, Littler announced that the office would continue under the name Littler Belgium. To ensure clear communication to all clients and partners, the message was shared through three separate videos in English, French and Dutch. Each version emphasised their trusted quality and expertise, now reinforced by the strength of the global Littler network.

Print

Even in this digital age, paper remains a staple for lawyers. That’s why we developed notepads and envelopes in Littler Belgium’s house style. This ensures that notes and letters are always written and sent in style.

Ballpoint pens

We produced high-quality personalised ballpoint pens for Littler Belgium. A premium writing instrument that combines comfort and durability with a refined brand appearance.

Laptopsleeve

We produceerden gepersonaliseerde laptopsleeves voor Littler Belgium. Een functioneel en duurzaam accessoire dat bescherming biedt aan toestellen en tegelijk zorgt voor een verzorgde en consistente merkuitstraling.

Dopperflessen

Voor Littler Belgium personaliseerden we duurzame Dopperflessen met hun logo en kleuren. Een stijlvolle en herbruikbare drinkfles die perfect past bij hun branding én een bewuste keuze ondersteunt op kantoor of onderweg.

“XXXXXXXXXXXXXXX!”

Jolien G.

Marketing Manager at Bonduelle Foodservice

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Het bericht Littler Belgium verscheen eerst op LX Concept.

New Era – Branding & Gadgets

Paul — Fri, 21 Feb 2025 14:11:58 +0000

New Era - Branding & Gadgets

New Offices

New Era Technology is an international technology company offering digital transformation and IT solutions. Its services include cloud technology, managed services, IT security and collaboration solutions.

New Era moved to a new office, for which we developed various materials and created a range of gadgets and giveaways.

Branding

Custom made gadgets

Gadgets & Giveaways

Custom gadgets and giveaways are a powerful way to increase brand visibility. Especially after an office move, they help to style the new space with personality. Think water bottles, glasses, coffee mugs and tea cups, but also card holders, pens, backpacks and umbrellas.

Nothing beats getting new gadgets!

Office Blueprints

For clear communication with both the client and internally, it's essential to document where the installations are intended and where they will be placed.

This gave us a precise overview of where the logo plaques, frame displays and wall visuals needed to be placed.

A well-structured plan ensures efficient and seamless implementation.

Installation

We handle on-site installation to personally ensure quality control and guarantee everything is carried out according to plan.

Before and after

Throughout the entire office, we placed striking atmospheric images and visual materials. During the installation, we were on site to determine the ideal locations for the designed materials in consultation with the client.

View the photos of the setup on the left and the final result after installation on the right.

For

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Het bericht New Era – Branding & Gadgets verscheen eerst op LX Concept.

Week van de Peulvrucht

Paul — Wed, 12 Feb 2025 09:15:12 +0000

Pulses Week

Bonduelle, in collaboration with Sodexo, is shining a spotlight on the Week of Pulses. During the Pulses Week, beans, lentils and chickpeas take centre stage! These versatile and nutritious ingredients deserve a place on every plate. Whether you go for a hearty stew, a fresh salad or a surprising snack, pulses are a tasty and sustainable choice. They’re rich in protein, fibre and essential nutrients, and support a conscious lifestyle.

For Bonduelle, we developed various materials to support their communication.

Graphic Design

Branding

Campaign & strategy

Recipe booklets

Every chef draws inspiration from recipe booklets. In Bonduelle's recipe booklets, we encourage chefs to give classic dishes a twist by using pulses as a meat substitute – a healthy and natural alternative.

Discover Lentisagne, Bean Teriyaki, Kik Curry, Spaghetti Bololinzen, and Flexican Wraps, where legumes take the lead for a flavorful and nutritious meal!

Recipe booklets

Tent cards

We developed three variants of tent cards with fun facts about different legumes. Chefs could display these to attract extra attention during the Pulses Week. The cards were designed in Dutch, French, and English, making them widely usable across the Benelux.

kidney beans tentaart

tentaarten

Edamane tentaart

Linzen tentaart

Posters

We also designed posters in two sizes, allowing chefs to attract attention in a striking way during the Pulses Week. These posters seamlessly complement the table tents and are available in Dutch, French, and English.

Packaging materials

To get all the materials to Bonduelle's chefs in the Benelux, we assembled more than 70 packages ourselves. Each package was carefully checked for completeness and delivered correctly.

"Faster than light, thanks again!"

Kim vD.

Content Marketer at Bonduelle Foodservice

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Het bericht Week van de Peulvrucht verscheen eerst op LX Concept.

Happy at Hilti – campagne

Paul — Mon, 06 Jan 2025 11:49:12 +0000

Happy at Hilti - Campaign

Great place to work

Every year, the Great Place to Work Institute Belgium recognises the Best Workplaces in Belgium, a prestigious title for attractive employers. Hilti, which has been investing for years in improving the workplace, strives to earn this title time and time again. We support Hilti with various projects aimed at increasing and strengthening the engagement and enthusiasm of their employees.

Graphic Design

Branding

Custom made gadgets

Happy @ Hilti

In the ‘Happy @ Hilti’ campaign, one thing is central: working happily together with all colleagues at Hilti. To support this campaign, we developed customised thermos and water bottles, coffee mugs, and a sleeve for the coffee mug boxes, all carefully packed in a beautiful gift packaging. Each bottle and thermos was engraved with the employee's name and the ‘Happy@Hilti’ logo.

Connecting Postcards

To strengthen the sense of togetherness among colleagues during the coronavirus period, we launched a creative direct mailing with handy postcards. Employees were given the opportunity to surprise each other with a personalised card, allowing them to show connection and appreciation in a simple yet effective way.

Flex remuneration plan

Hilti wanted to launch a creative teaser to introduce their new Flex Remuneration Plan. To communicate this in a surprising way, we developed a direct mailing in the form of a pop-up cube. This playful cube, sent to all employees, featured an icon on each side referring to the personal additional benefits within the cafeteria plan. With this original approach, Hilti brought their cafeteria plan to the attention of their team in a striking and engaging way.

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Het bericht Happy at Hilti – campagne verscheen eerst op LX Concept.

Branding & roll-out archieven - LX Concept

Surveal Pharma

Surveal Pharma

Complete portfolio rebranding

Concept phase

Refining and extending the visual identity

Brand guidelines

Final result

Discover similar cases

De kracht van de sleeve: maximale flexibiliteit voor jouw verpakking

In short

Flexibility in an instant

Sustainable and cost efficient

Space for your story

Speed to market

Why choose LX Concept?

Discover more blog posts

The power of the sleeve: maximum flexibility for your packaging

Roll-up banners

Welcome Lotte, our newest Graphic Designer

BEE&YOU Branding

BEE&YOU Branding

From brand story to packaging

Visual identity branding

Packaging

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Heinz

Heinz

Strong brand, recognisable impact

Mustard POS

Mayonnaise POS

Brand manager at Heinz

Mayonnaise print

Heinz promotion

Fresh Heinz Tomato Ketchup

Relax with Heinz

On holiday with Heinz

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SMT Rental

SMT Rental

The complete rental solution

Rental Brochure

Functional and well-organised

Truck Wrapping

Verdere uitrol

BIG direct mailing

Air fresheners

Personalized beer coasters

Social Media

Personalized flip-flops

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Bonduelle Roasted

Bonduelle Roasted

Roasted to perfection

Roasted to perfection

Recipe booklet

Roasted animations

Dutch

French

English

Swedish

Exhibition walls

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Littler Belgium

Littler Belgium

Helping your business thrive

Signage

Launch

Extra's

Result

LinkedIn Banner

Ballpoint pens

Dopperflessen

Jolien G.

Marketing Manager at Bonduelle Foodservice

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New Era – Branding & Gadgets

New Era - Branding & Gadgets

New Offices